Getting the attention of consumers during the holiday season can be difficult. People are rushed. They have little discretionary time during the holidays and their focus is on anything but your product or service.
The solution to getting the attention of busy consumers is short-form and rich content, with a buried selling proposition.
Short-form, Rich content is a great way to get consumer attention and the primary benefit has been to build greater customer engagement and deeper loyalty when the consumer associates your brand with the positive experiences around holidays, even though the sell is buried.